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Radar Skis Builds Direct-to-Customer Communication With Embedded NFC Tags

Ecommerce allows firms to sell direct, controlling the entire customer experience and collecting valuable information about who is buying their products. Selling through a retail channel rather than direct makes the customer experience unpredictable and makes durable, intensive customer relationships difficult to build. This is a particular concern for products that are typically sold through retail distribution yet require nuanced customer engagement.

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