Store Printing Barcodes

The GoToTags store can print static or variable barcodes along with custom barcodes.

Printing Barcodes

The GoToTags Store can print both static and variable 1D & 2D barcodes on many tag products. To ensure the barcode can be scanned, it is always advised that barcodes are printed with standard black ink. Barcodes should also be large enough to scan well; 20 mm x 20 mm is the smallest suggested size for a QR code. If smaller 2D barcodes are desired, Data Matrix barcodes should be used.

Static Barcodes

A static or bulk barcode does not change for each printed tag. In other words, the same barcode is used for all tags. Static barcodes should be included as part of the artwork file and will be treated as art. A separate barcode layer in the artwork file is not required. When using a static barcode, the customer has complete control over the image including barcode format, shape, size, color, fonts and error correction level.

Variable Barcodes

A variable barcode changes for each printed tag. In other words, each tag has a different barcode. The artwork file should include a separate layer for the barcode that is in the desired position, size, color and error correction level. The full range of barcode data will be generated by GoToTags and certain limitations apply. The customer will be notified in the order review process if a change needs to be made.

Custom Barcodes

Barcodes with graphics inside of them or non-standard barcodes generated by proprietary apps (e.g. Snapchat’s Snapcodes, Flowcode, Facebook’s Messenger Codes) are considered to be custom barcodes. GoToTags may not be able to scan, generate, or verify custom barcode data. It is the customer’s responsibility to ensure they are providing us with the correct barcode data. In most cases, GoToTags will not be able to correlate encoding to a custom barcode.

Barcode Formats

The following barcode formats can be printed. If an alternate barcode format is needed; please contact us.

  • Data Matrix
  • QR Code
  • Code 128
  • Other common 1D barcode formats

It is recommenced to use a 2D barcode such as Data Matrix when possible. Code 128 and other 1D barcodes change size based on data and can be difficult to work with; 2D barcodes do not change size and are more efficient at representing data.


It is the customer’s responsibility to ensure the barcode can be scanned properly. All artwork should follow the barcode scanning best practices.

A 20 mm product (e.g. 20 mm token) is generally the smallest that can be functionally printed on without compromising scanability.